Score
A. Visual Identity
/8Do you have a logo?
Does your logo have alternate versions (icon, lettermark, or full mark)?
Does your logo look good on both dark and light backgrounds?
Are your logo colors consistent across all your posts and merch?
Do you follow a brand guide or visual standard?
Do you have chosen fonts or typography styles?
Are your posts or materials consistent in look and tone?
Do your profile pictures, cover photos, and post visuals match the same style?
B. Digital Presence
/7Do you have active social media accounts (Facebook, Instagram, YouTube)?
Do your social media usernames match your brand name?
Are your pages complete with profile photo, cover, bio, and contact info?
Do you post content regularly or on a set schedule?
Do you use proper captions, hashtags, or keywords to reach your audience?
Do you use reels, stories, or short videos to engage followers?
Do you monitor your likes, comments, or reach after posting?
C. Engagement & Growth
/5Do you reply to messages or comments quickly?
Do you engage with other pages, riders, or customers online?
Do you get tagged or mentioned by your community?
Do you encourage user-generated content or customer photos?
Do you run small promos, raffles, or collabs to grow followers?
Total
/20